7-11 To Start Making Their Own Beer

[Buster]

7-11 has announced the release of their own private label beer, called Game Day. Apparently it’s a “premium beer selling at a budget price,” though further details were not forthcoming. While not yet confirmed by 7-11, it’s being reported that there will be two varieties of Game Day, Game Day Light and Game Day Ice and each will likely be sold in two package sizes, 12-pack cans and 24-oz. singles. Prices are expected to be between $6.99-$8.99 for 12-packs and between $1.49-$1.89 for singles, depending upon distribution and state specific costs, like taxes. The contract brewing is being done by City Brewing in La Crosse, Wisconsin.

 

[MikeB]

I like beer.

 

[Scoops]

Good name ,looks like they stole a budlight can though.

 

[donkeybucks]

When I'm asked what is my favorite beer I always say my next one is.

 

[DungBeetle]

They won't sell rolling papers or Penthouse, but they know they can sell some beer & cig's.
Next thing ya know they'll have 7-11 beer bongs.
Probably be like a couple of their other "preimum" beers. Milwaukee's beast, and Natty Light.
But I ain't complaining, I like the idea.:toast: